Virgin Media O2 offers more HD channels to customers

UK Liberty Global-Telefónica JV Virgin Media O2 has said it is giving its TV customers ‘a HD boost’ on a range of channels, at no extra cost.

David Bouchier

The upgrade, which will be added automatically, includes TV channels such as National Geographic HD, Sky Comedy HD and Sky Arts HD, meaning Virgin TV customers will be able to watch shows including Romantic Getaway and I Hate Suzie on Sky Comedy in full HD.

As part of the upgrade, Virgin Media O2 says it has made improvements to enhance the viewing experience, making it easier for customers to find the new HD channels. Some channel listings will change as a result of this upgrade.

Virgin Media’s TV and broadband packages currently start at £29.99 per month for an 18-month contract. This ‘HD boos’t follows Virgin Media O2’s recent addition of 80 fitness videos for customers to watch at no extra cost.

David Bouchier, Chief TV and Entertainment Officer at Virgin Media O2, said: “Providing our customers with fantastic value and ensuring they have a smooth user experience is our top priority. That’s why, where there’s a HD option available, we’re giving it to our customers as standard so they can enjoy some the UK’s popular TV channels in fantastic high definition, at no extra cost.”