IMG names Alberto Horta as managing director of DACH market

Endeavour-owned sports and entertainment firm IMG has named Alberto Horta as its new SVP and managing director for Germany, Switzerland and Austria (DACH).

Alberto Horta

In his new role, Horta will be charged with driving the commercial strategy and media rights distribution for IMG’s rights holders in the region. He joins from Warner Bros. Discovery, where he has spent the last 15 years overseeing the strategy for various brands across digital, distribution and ad sales. During that time, he led the launch of Discovery+ in the DACH region, the integration of Tele 5 and the commercialisation of flagship sports rights, including Bundesliga soccer and the Olympics. He also oversaw the development of WBD’s free TV, PayTV and digital businesses in DACH markets.

Based in Munich, Horta will report to Ross Hair, IMG Media’s SVP and head of EMEA. Commenting on the appointment, Hair said: “As a highly accomplished leader in the media industry, Alberto’s wealth of knowledge, diversity of experience and breadth of relationships bring valuable commercial and managerial qualities to IMG Media.”

Horta said he is “thrilled joining the IMG family and its best-in-class team. I am very much looking forward to further expanding and diversifying IMG’s unique portfolio of existing and new clients across the territories.”