Brightcove teams up with ad-tech outfit Magnite

Streaming technology outfit Brightcove has entered into a strategic relationship with sell-side advertising platform provider Magnite whereby the latter will power advertising for any Brightcove customer.

Marc DeBevoise

Brightcove will also integrate the SpringServe ad server from Magnite.

Brightcove said that after analysing data from ad-supported play requests on its server-side ad insertion solution, it saw an opportunity to better help customers make money from their unsold ad opportunities.

It said that Integrating with the SpringServe ad server will give customers a transparent view of available ad inventory and a strategic opportunity to better monetise their video content.

“The needs of our large, global customer base are constantly evolving, and we are committed to evolving our solutions for them, including supporting our customers’ efforts to monetize their video content. This integration with Magnite and SpringServe is a key step to enabling us to provide our customers with best-in-class solutions to meet their needs, allowing them to increase their ad fill rate and generate better CPMs,” said Marc DeBevoise, CEO of Brightcove.

“We’re looking forward to working with the Brightcove team to bring turnkey monetization to its high-quality video streaming customers. With our new integration, Brightcove customers will gain access to video-centric advertising tools and real-time reporting across their traditional direct and programmatic sales channels. We’re also working with Brightcove on unique ways to enrich the value of customers’ video inventory by packaging information such as content metadata in a way that’s easy for ad buyers to leverage,” said Sean Buckley, CRO of Magnite.