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Germany’s Joyn enters FAST market with 24/7 offering
ProSiebenSat.1-owned streaming platform Joyn has expanded its content offering with the launch of 16 new FAST channels across a range of genres.
The new channels include one based around the long-standing SAT.1 series K11 and others featuring true crime and action movie content. Several of the channels are based around supernatural series from the international market – example including Under The Dome, Being Human, Sanctuary and The 4400. For kids there will also be a channel based around the animation series Strawberry Shortcake.
Joyn CEO Tassilo Raesig said: “FAST is the buzzword of the year in the media industry. With our new thematic streams, we are now taking the first step towards Free Ad-Supported Streaming TV for Joyn and paving the way for new ad-financed offers on demand. We are also offering our users easier access to content.”
Joyn added in a statement: “The new themed streams, which run under the 24/7 label, draw on content that is available on demand and is played in a playlist.” The company is planning to add to its 24/7 proposition in coming months.