iWedia’s Live TV app embraces Simply.TV’s metadata know-how

Connected TV solutions provider iWedia and metadata provider Simply.TV have announced a partnership to deliver enhanced user experiences for broadcast TV. The two companies claim that the “joint solution increases engagement time and offers options for OEMs to enable new revenue streams including ads placement”.

Daniel Ruhmann

Using its expertise in broadcast TV software on Android based devices, ZEGi-owned iWedia says it has developed an unparalleled experience for TV and STB manufacturers via its Live TV app. It says the addition of Simply.TV’s know-how will enhance the Live TV experience with rich metadata and advanced content discovery.

Presenting at CES 2023, Krsto Lazic, sales manager, iWedia, said, “As an essential application on Android TV devices, Live TV represents the basis for delivering premium experiences. We are always looking to enhance the app and are delighted to join forces with Simply.tv on this project which will add value for brands worldwide.”

Simply.TV COO Daniel Rühmann added: “Our goal is to help TV operators transform into true content discovery platforms with metadata for linear channels and streaming services. (This partnership) will provide benefits to both companies’ customer bases and fuels Simply.TV’s vision of becoming the leading metadata vendor globally.”