Vevo’s FAST expansion continues with Amazon Freevee deal

Leading music video network Vevo has continued its aggressive expansion into FAST by launching a portfolio of branded channels on streaming platform Amazon Freevee. The move follows recent similar deals with Hulu and Plex, as well as a facilitation agreement with Amagi to support the company’s global FAST rollout.

Rob Christensen

In the first wave, Vevo’s channels will join Freevee in the US. However the company said additional launches in key European territories are also underway for 2023. Users can access these channels through the Freevee app on Fire TV, Fire Tablets, and within the Prime Video app. Freevee is also available as an app on third party devices.

“We are excited to expand our footprint with Freevee in the FAST space, which is a major growth area for Vevo,” said Rob Christensen, SVP, global sales & distribution, Vevo. “The partnership will give Vevo the opportunity to reach Amazon’s customers in a variety of settings. For our brand partners, this creates more CTV ad opportunities.”

Each Vevo channel on Freevee features linear programming dedicated to a specific decade, genre, or theme. The channel lineup at launch includes Vevo Pop, Vevo Country, Vevo Hip Hop, Vevo R&B, Vevo Latino, Vevo Reggaeton & Trap, Vevo ‘70s, ‘Vevo 80s, ‘Vevo 90s, Vevo ‘2K, and Vevo Holiday.

Amazon has already been a partner for Vevo in bringing on-demand, premium music video content to music fans via the Vevo app on Fire TV and Echo Show. Amazon Freevee, formerly known as IMDb TV, is a streaming video service with thousands of premium movies and TV shows, including Originals and FAST channels.