Pluto TV launches in Canada

Paramount’s FAST service Pluto TV has launched in Canada, streaming more than 20,000 hours of free programming.

Pluto TV said the debut marked its most robust content at launch offering to-date, introducing a line-up of over 110 thematic and single-series channels curated from a library containing thousands of titles from Paramount and global media partners.

Through a partnership with Corus Entertainment, Pluto TV is offering Canadian audiences a spectrum of relevant free programming including TV and film franchises across popular genres such as drama, comedy, lifestyle, kids, movies, around-the-clock news and more.

“I am thrilled to officially introduce Pluto TV to Canadian audiences, bringing them a fantastic lineup that combines the best of Corus’ Canadian content, Paramount’s deep library and more than 100 third-party partners. The union of Pluto TV and Corus delivers the best of both worlds, debuting a free streaming destination for fans, and creating opportunities for advertisers, offering a premium inventory in a brand safe TV environment. This year has marked tremendous growth for Pluto TV, having expanded to the Nordics in May and now to Canada. As we are now in more than 30 countries and territories, we are one step closer to our mission to entertain the planet,” said Olivier Jollet, executive vice-president and international general manager for Pluto TV.

“The debut of Pluto TV marks the next evolution of streaming in Canada, as Corus celebrates the launch alongside Paramount Global as partners in both content and ad sales. Corus is home to Canada’s biggest portfolio of original content in the food and lifestyle space, and the stories that connect with Canadians where they live through Global News. Our strategy has always been rooted in placing more content in more places, and Pluto TV further advances this goal. We are also thrilled to expand our offering for advertisers with the addition of Pluto TV’s huge inventory of premium video,” said Troy Reeb, executive vice-president, broadcast networks, Corus Entertainment.