RTL Hungary taps Bedrock for RTL+ streaming launch

RTL Hungary has tapped technology outfit Bedrock to power its newly rebranded RTL+ direct-to-consumer streaming offering.

RTL Hungary has turned to Bedrock to deliver a service with three tiers launching simultaneously: an AVOD offering dubbed RTL+ Light based around a traditional catch-up TV proposition; RTL+ Activ, a service distributed via telcos that offers more premium content, thanks to partnerships and distributions deals; and a full SVOD service that allows subscribers to watch RTL’s current linear shows and special content without ads.

Gabriella Vidus

The latter includes premium streaming features such as download for offline use, a dedicated kids section and multiple profiles.

The subscription-based and ad-free platform RTL+ is the largest Hungarian streaming service, offering local and often exclusive content coming to web, mobiles and smart TVs.

Jonas Engwall

“Bedrock is a long-standing partner in the development of our VOD products and in the digital evolution of RTL, having helped us to innovate our VOD platforms RTLMost and RTL Most+. This joint work has now matured into the creation of RTL’s SVOD platform, RTL+. Thank you for a very efficient and quick collaboration,” said Gabriella Vidus, CEO of RTL Hungary.

“Bedrock’s mission is to support national broadcast leaders in their ambitions to be on-par with global giants. We’re proud to have worked closely with RTL teams in Budapest to deliver a state-of-the-art platform, including a powerful personalisation and leveraging data for RTL to promote and distribute its content the best possible way,” said Jonas Engwall, CEO of Bedrock.