TheSoul takes channels to Samsung TV Plus in Europe

Content provider TheSoul Publishing has forged a partnership with Samsung to bring several of TheSoul’s brands to Samsung TV Plus in key European territories.  

TheSoul Publishing is releasing both 5-Minute Crafts and TeenVee as English- and Spanish-language channels on Samsung’s FAST service. The content will be introduced starting this month and continue to premiere through the end of the year.

TheSoul’s content will include 22-minute episodes delivered on two linear free ad-supported TV (FAST) channels across four territories. The programming will also be available as video-on-demand (VOD), offering a library of crafts, DIY, and animation videos to Samsung device owners.

TheSoul Publishing reaches more than 1.5 billion social followers across Facebook, Instagram, TikTok, YouTube, Pinterest, and Snap, providing content in 20 different languages, distributed via a social media-driven cross-platform network.

“We are extremely excited to launch TheSoul Publishing’s flagship brand, 5-Minute Crafts, across Southern and Northern Europe and Benelux as well as TeenVee across Italy and Spain by year’s end. TheSoul’s universally popular content is a fantastic addition to the Samsung TV Plus line-up and we expect this will be the beginning of an ongoing partnership,” said Cristina Sala, country manager Samsung TV Plus, Italy.

“Whether inspiring families’ creativity through crafts or entertaining with humorous animation, our content touches all demographics and global preferences. That’s why we are incredibly excited to bring our hugely popular channels to Samsung TV Plus, allowing our fans to watch our multi-language content directly on their Samsung TVs and devices. We have no doubt that this new partnership will help our content connect with its intended viewers. TheSoul looks forward to our fans being able to view our entertaining videos whenever they want and wherever they happen to be,” said Jonathan Shrank, head of content distribution at TheSoul.