TF1 forges smart TV streaming partnership with Samsung

TF1 in France has unveiled a partnership with Samsung that will see its premium and ad-supported streaming content made available via Samsung smart TVs.

At a time when connected TV is growing rapidly in France (with nearly 1 in 2 households now owning a Smart TV), TF1 said the agreement with Samsung Electronics France “is in line with the TF1 group’s strategy to make its content accessible on all media and to support the changing video consumption habits of the French”.

Under the deal, owners of Samsung Smart TVs will be able to subscribe – via the app store – to MYTF1 MAX, giving them access to all TF1 group’s programmes (live TV channels, thousands of hours of content in replay for up to 30 days, previews) without commercial breaks and in HD. It will also be possible for Smart TV owners to access MYTF1’s AVOD offer free of charge (4,900 hours of content, 8,000 episodes).

Content covered includes archive movies, international dramas (eg Mad Men), French dramas and Manga. The announcement comes as TF1 deliberates on the future of SVOD streamer Salto, which it co-owns with M6 and France Televisions.