DAZN Italia expands non-sport offer with Deezer partnership

Global music streaming service Deezer is partnering with the live sports streaming platform DAZN in Italy. Now, in addition to football and other premium sports content, DAZN subscribers will be able to enjoy their favourite tracks, albums and playlists on Deezer. The alliance will enable DAZN users to access music streaming features including SongCatcher, Lyrics with translation and the Flow algorithm. The partners said the collaboration will also be enriched with “special contents dedicated to the world of sport and that of music with new formats available on the DAZN app”.

“Building strong and ambitious partnerships is key to our success and we’re excited to join forces with DAZN to begin expanding our market presence in Italy,” said Charles Jaubert, VP Partner Strategy & Business Development, Deezer. “Music and sports create unique emotions and sincere engagement for people every day, which make DAZN and Deezer a perfect match. DAZN is renowned as the world’s leading sports entertainment platform and we’re happy to offer its users a world-class music streaming experience, with content and features that can’t be found anywhere else.”

Alessandro Lacovara, SVP subscriptions of DAZN Italy, added: “Thanks to the partnership with Deezer and to the union of the world of sport and music, we want to further strengthen the bond with our subscribers, offering them an even richer and more exclusive experience. Starting today, at no additional cost, DAZN customers will be able to turn up the volume of their favourite songs and podcasts.”

A 6-month free trial of Deezer Premium is available to DAZN subscribers, from now until January 31, 2023. After this initial launch, other offers will be available.