Proximus turns to 3SS for TV everywhere offering

Belgium’s Proximus has tapped technology outfit 3 Screen Solutions’ 3Ready as the basis for its TV Everywhere multi-device Pickx offering.

Proximus selected 3SS’ product platform to power its 3SS-engineered Pickx UI and user experiences for Android TV STB, Apple TV, Samsung, LG and Android smart TVs as well as for iOS and Android mobile devices. The 3Ready-enabled technology will replace an incumbent solution.

“Having collaborated closely with 3SS over the years, we are confident to extend our partnership to help us deliver a great customer experience on our Pickx entertainment platform with harmonious and seamless viewing on a range of devices, including our Android set-top box and smartphones,” said Jim Casteele, Consumer Market Lead at Proximus.

“3SS has proven time and again to be the best partner for creating experiences people love. The flexibility and scalability of the 3Ready solution will enable us to prepare for and adapt to current and future customer needs.”

The new offerings enhance and expand Proximus’ Pickx set-top-based IPTV and OTT service.  The new multi-device service will be made available to all Proximus’ TV subscriber base, comprising over 1.65 million homes.