ITV reveals launch date and programming plans for ITVX

UK media company ITV has revealed the official launch date of new, free streaming platform ITVX. Replacing ITV Hub as the online home of all ITV content, the new ITVX will go live on December 8. In the coming weeks, it will roll out across devices and platforms, to ensure viewers have full access to all content on launch date.

From day one, users will have access to 10,000 hours of content, with drop new and exclusive programmes released on to ITVX every week of the year. The line-up will include drama, documentaries and films. All ITV’s established channels will be available to livestream, as well as FAST channels and a dedicated news section.

Carolyn McCall

ITV’s chief executive, Carolyn McCall said there would be “more content available than ever before, and a range of exclusive commissions. ITVX is powered by a significant, streaming-first commissioning budget, and an integrated technology and data platform providing a high quality, and more personalised viewing and advertising experience.”

ITVX will premiere a collection of new dramas from launch, which will only be available for free on the streamer. These include six-part cold war drama A Spy Among Friends starring Damian Lewis and Guy Pearce, teen drama Tell Me Everything, period drama The Confessions of Frannie Langton, and Plebs: Soldiers of Rome, the feature-length special finale to the popular comedy series. At least one flagship show will then launch on ITVX per week going forward. Litvinenko, starring David Tennant, will launch on Thursday 15th December, and high stakes family drama Riches starring Deborah Ayorinde and Hugh Quarshie will launch on 22nd December alongside natural history documentary A Year On Planet Earth, presented by Stephen Fry.

ITVX will also feature a true crime collection which will feature over 150 hours of nail-biting viewing including Monster in My Family, which delves into the lives of serial killers in a way that’s rarely seen. The Case Against Cosby – a premium documentary exposing new truths about accusations against the comedian will follow in 2023.

ITV says ITVX will be the first streaming service in the UK to offer viewers the flexibility to access free content with ads and ad-free paid subscription, all in one place. Paying subscribers will also have access to sister streaming service BritBox UK.