Vevo taps Amagi to help drive its FAST Channel ambitions

Leading music video network Vevo has partnered with Amagi to facilitate enhancements to its global connected TV programming and advertising infrastructure.

Globally, Vevo now has more than 80 linear FAST channels via more than 30 distribution partners. Amagi’s role will be to ensure quality streaming of Vevo linear channels across CTV platforms, and enable the seamless delivery of video ads into Vevo channels across distributors. In addition to providing a programming and ad serving infrastructure, Amagi will provide analytics to bolster Vevo’s reporting.

Natalie Gabathuler-Scully

Natalie Gabathuler-Scully, SVP, global revenue and distribution operations at Vevo said: “As Vevo expands and monetises on CTV worldwide, we are extending our capabilities correspondingly in order to work with more distributor and advertising partners, especially those in the rapidly growing FAST space. Amagi’s cloud-based infrastructure enhances our ubiquity and bolsters our flexibility as we navigate growth, and helps us meet global CTV content delivery and ad tech requirements.”

Amagi provides cloud broadcast and targeted advertising solutions to broadcast TV and streaming TV platforms. Srinivasan KA, co-founder, Amagi, said: “As their technology partner, Amagi offers Vevo the ability to quickly and cost-effectively create, distribute and monetise content with best-of-breed cloud-based solutions. We look forward to continuing to amplify Vevo’s reach across platforms and geographies.”