Stella Litou to head CME Adria

Broadcaster group Central European Media Enterprises (CME) has named Stella Litou as the new CEO of CME Adria, responsible for both Pro Plus and RTL Croatia operations.

Stella Litou

Litou, who will join CME on November 28, will be charged with advancing the integration and synergy strategy between CME services Pro Plus and RTL Croatia.

Litou will also be named president of the RTL Croatia management board. Branko Čakarmiš will continue in his role as general director of Pro Plus and will focus on digital and content growth in the Slovenian market while working with Litou to implement the integration strategy.

Litou’s career has been spent in media and entertainment, primarily programming and content creation. In recent years, she moved into senior leadership roles with Antenna Group in her native Greece where she was the general manager of Ant1TV/Mak TV.

Her responsibilities included growth of broadcasting and the expansion of content capabilities, designing a digital transformation strategy, and driving the content offering launching of Ant1+, Antenna’s key SVOD platform.

Prior to Antenna Group, she worked as the programme director at Pro Plus in Romania for four years and at MTG in Sofia, Bulgaria, as head of strategy and development.

“Stella is a widely experienced professional in finance, strategy, programming, and digital integration. We are excited and confident that under her leadership, the RTL Croatia and Pro Plus integration strategy will accelerate and deliver growth in both countries. And Branko has our full confidence to drive the anticipated growth at Pro Plus; together he and Stella will make a great team,” said CME COO Dušan Švalek.

“This position presents a huge opportunity in my career: multiple markets with different audience habits and cultures, responsibilities overseeing not only the integration of two leading stations, but also the expansion of our digital footprint and improved local content creation. I am delighted to be rejoining CME, an organization whose ambition to transform itself into a premier content producer has, in my opinion, made it one of the great success stories in our industry in Europe in recent years,” said Litou.