Sweden’s Staccs taps Samsung TV Plus to promote streamer

Sweden-based Staccs has agreed a deal with Samsung TV Plus for its new TV channel for concert video and music documentaries.

Launched in the Nordics and the Baltic states last year, Staccs provides concerts on demand and advert free on a paid-for basis. However, the company recently launched Staccs TV to provide a taster of the content that is available from its streaming service.

The new deal means that Samsung TV Plus users in Sweden now have free access to Staccs TV for a limited time.

The service will allow users to watch snippets of material such as documentaries, concerts and interviews with artists and bands, as well as exclusive Staccs Originals content.

The channel will be available via Samsung TV Plus in Sweden for a limited time, with the option to subscribe to the main Staccs platform at any time.

Staccs said it aimed to increase subscribers to its full service.

The streaming service is available via mobile devices and web browwers. Details of a UK launch will be shared later

Sofia Stefanovic, marketing manager at Staccs, said: “We’re excited to secure this deal with Samsung as it gives us access to a new audience and enables us to showcase our exceptional programming to more music fans across Sweden. Consumer interest is at an all time high with the live music industry seeing a record number of bookings for next year and although the large players in the streaming industry have made advancements in terms of their offering, we see a unique opportunity for artists and the Staccs platform to reach fans through TV. This partnership is an important stepping stone to being recognised as the unrivalled home for concerts and music content on demand, as Samsung Plus TV users will be able to join our growing platform easily, through the click of a button.”