EarthxTV signs up with M7 for European launch

Luxembourg-based pay TV outfit M7 Group, owned by Canal+ has struck a long-term HD satellite and OTT distribution agreement with Dallas-based EarthxTV, the global TV network promoting the environment and sustainability.

Following its recent launch in the UK and Ireland on Sky and Freeview, the partnership with M7 allows EarthxTV to launch in continental Europe, including the eight European markets where M7 operates its various TV platforms.

The HD satellite distribution of EarthxTV via the M7 platform at Astra’s 23.5° East orbital slot will also allow third-party operators throughout Europe to redistribute the channel to subscribers.

Rajan Singh

EarthxTV will be available free-to-air in HD and will be listed in the EPGs of DTH pay TV subsidiaries Skylink Czech Republic and Slovakia, Canal Digitaal in the Netherlands and TV Vlaanderen in Flanders. EarthxTV will also soon be available as linear OTT channel via the M7 platforms in Hungary (Direct One), Romania (Focus Sat), Austria (HD Austria) and Wallonia (Télésat). Distribution agreements with other European operators are expected soon.

Bill Wijdeveld, VP Platform Content Services at M7 Group, said: “We are very pleased with this new satellite capacity and distribution agreement with EarthxTV. Given its important mission, we are very happy to partner with EarthxTV supporting its launch into various European key markets. We hope many other operators in Europe will take the channel on board soon. We thank EarthxTV for its confidence in our satellite and OTT distribution solutions and look forward to a successful cooperation.”

Rajan Singh, EVP Global distribution of EarthxTV, said: “Partnering with a key player like M7 is a critical step in building European household reach, ensuring as many as possible will be able to watch our programs and thereby get a better understanding of the environmental challenges. Furthermore, we have great trust in M7’s excellent satellite platform services, allowing third-party operators to backhaul our channel from Astra 23.5 East in a safe and secure mode for further distribution in optimal picture and sound quality.”