SportsMax taps Synamedia to migrate workflow to the cloud

Caribbean sports channel SportsMax has deployed technology outfit Synamedia’s Vivid PowerVu workflow-as-a-service offering to migrate its distribution from on-premise infrastructure to the cloud.   

SportsMax broadcasts international sporting content such as the Olympic Games, NBA, La Liga, UEFA Champions and Europa Leagues, the Women’s Tennis Association Tour, the Ashes cricket, Indian cricket, the Caribbean Premier League T20 cricket, and athletics meets, among others.

According to Synamedia, the broadcaster needed to update its broadcast distribution solution to deliver popular local leagues across the Caribbean region.

Synamedia said it was able to provide its Vivid distribution service in the cloud in days, replacing a legacy on-premise system. In comparison, traditional hardware and on-premise solutions would have taken weeks or even months to launch, Synamedia said.

“Synamedia has brought everything we needed and wanted in a SaaS solution to the table from the maintenance of our servers, operating systems and software, 24/7 operational oversight and monitoring of our systems, along with the ongoing availability of the newest technologies. If you want to transition seamlessly to an IP-distribution model, securely and reliably, Synamedia is your answer. No one else could do what they did for us – they delivered a homerun in record time,” said Newton Robertson, COO of SportsMax.

“The trend we’re seeing with SportsMax and others in sports and broadcast distribution is the need to immediately and reliably deliver pin-sharp video quality with near-zero latency. We are thrilled to help SportsMax leverage the cloud so effectively and seamlessly, helping to reduce their TCO and providing an immediate solution to their business needs today and tomorrow,” said Julien Signes, EVP and general manager, video network at Synamedia.