AMC Networks hails success of its targeted streaming strategy

Interview with the Vampire

On the eve of international TV market MIPCOM, AMC Networks says the rollout of its SVOD service AMC+ is “gaining momentum”. Following new launches in Spain, Korea, India, New Zealand and Australia, president of streaming services Miquel Penella said: “These recent international launches highlight the growing demand for AMC+ across major affiliates and distribution partners as we bring our slate of groundbreaking dramas and epic fan-driven franchises to new audiences.”

In Spain, the service is available on Orange TV, Vodafone TV, Jazztel TV and as a channel on Prime Video and Apple TV. In India, AMC+ is available via Prime Video and Apple TV, and the service just launched for the first time in Korea on KT’s Olleh TV. In New Zealand, AMC+ is available through direct-to-consumer apps via web, Apple and Android devices. In Australia, the service is available via web, Apple, Android and Amazon Fire devices as well as Prime Video and Apple TV. According to Penella, “additional countries will be announced in the coming months.”

While most of the streaming headlines go to Netflix, Amazon and studio-backed platforms, AMC Networks says it continues to pursue a successful streaming strategy targeting distinct audiences. Its portfolio includes AMC+ and targeted platforms Acorn TV, Shudder, Sundance Now, ALLBLK and HIDIVE. It reaches 10.8 million paying subscribers in aggregate and is on track to reach 20-25 million subscribers in 2025.

In programming terms, Penella said the platform’s newest franchise, Anne Rice’s Interview with the Vampire is the number one new series launch ever for AMC+ and currently has a 98% rating on Rotten Tomatoes. This series will be closely followed by the AMC+ debut of Anne Rice’s Mayfair Witches in early 2023.

AMC+ will also premiere the next generation of series from The Walking Dead Universe, including The Walking Dead: Dead City focusing on the popular characters of Maggie (Lauren Cohan) and Negan (Jeffrey Dean Morgan) as they journey to a post-apocalyptic Manhattan, and a highly anticipated spin-off reuniting the fan-favourite characters of Rick (Andrew Lincoln) and Michonne (Danai Gurira).

Dan McDermott, president of original programming for AMC Networks and AMC Studios, said, “We’re thrilled with the reception from critics and fans to Anne Rice’s Interview with the Vampire. We also have new seasons from some of our most recent series, including Dark Winds, 61^st Street, Pantheon and Moonhaven.”