TV3 Group secures kickboxing Glory

Baltic broadcaster and streaming provider TV3 Group has struck a partnership with kickboxing organization Glory.

Starting from Glory’s Collision 4 event on October 8, combat sports fans will be able to watch all live Glory events exclusively on the n Go3 streaming service and TV3 Sport channels across Lithuania, Latvia and Estonia.

Collision 4 will include local interest in the shape of the crowning of a new Light Heavyweight Champion as Sergej Maslobojev and Tarik Khbabez fight for the division’s vacant title. The Lithuanian Maslobojev will enter the contest as the third-ranked light heavyweight contender and a winner of three straight bouts inside the Glory ring.

The partnership with the Glory organisation means that Baltic Go3 viewers are able to watch its events alongside a range of sports broadcasts from La Liga, Ligue 1, Italian Serie A, NBA, Euroleague, EuroCup, Liga ACB, UFC, Glory, ATP Tennis, WRC, NCAA, Basketball Champions League, BIG3, Betsafe-LKL, FIBA National Teams competitions, Eredevisie, the Scottish Premiership, Belgian 1A Pro League,  ERC, Moto GP, MXGP and Extreme E among others.

Raimonds Zeps, Head of Sports at the TV3 Group said: “Glory is widely recognised as the most prestigious kickboxing organization in the world. We are delighted about this partnership that allows TV3 Sport and Go3 to become home of the most talented stand-up fighters on the planet. I’m sure that our viewers will appreciate opportunity to follow up and support the best Baltics fighters, starting with Sergej Maslobojev, who will have his career’s biggest fight for champion’s title during the Collision 4 event this weekend.”

Jon Martone, EVP of marketing, digital and partnerships at Glory, said: “We are extremely proud to partner with the TV3 Group in the Baltics and showcase Glory to all of their viewers. This partnership will serve as the foundation for our plan to grow the sport in the region.”