LaLiga forms technology JV with Globant

Spain’s LaLiga has teamed up with digital technology outfit Globant to create a joint venture global technology company focused on the sports and entertainment industry.

The partnership will leverage Globant’s track record in delivering business and industry transformation through technology and LaLiga’s expertise in developing leading global sports events while improving fans’ experiences, according to the pair.

Globant and LaLiga will work on expanding the products and services of LaLiga Tech, a central part of LaLiga since 2014, to create an offering for organisations looking to engage fans.

The digital ecosystem of LaLiga Tech consists of products such as its OTT platform, fantasy gaming, app and web design, Mediacoach, and content protection antipiracy tools, as well as consultancy services for data analysis and global fan engagement.

The new partnership with Globant will focus on Web 3.0, the metaverse and gaming among other rising technologies.

“Globant’s vision is to reinvent industries and organizations while offering amazing experiences for end users. After working for two decades with some of the most beloved brands in the world, we are pleased to join forces with such an important organization as LaLiga and build a unique and truly global offering to support the digital transformation of key players in the sports and entertainment arena,” said Martín Migoya, co-founder and CEO of Globant.

“LaLiga Tech was created to help sports and entertainment accelerate their digital transformation, and the surge in demand we have seen shows that this remains a core priority for the industry. Partnering with Globant will allow us to continue this growth at a global scale while creating the most immersive and valuable technologies for our clients. Globant’s expertise in business transformation, combined with our long- standing experience of how to grow sports competitions through technology, creates a unique and exciting proposition for the market”, said Óscar Mayo, executive director of LaLiga.