NBCUniversal to bring Hayu to Central and Eastern Europe

NBCUniversal International’s reality content streamer Hayu has announced plans to expand into Central and Eastern Europe later this year.

The platform, which houses shows such as The Real Housewives, Below Deck and Million Dollar Listing, will launch across the region in Q4 with over 300 shows and over 9,000 episodes of top reality TV content. The vast majority of shows from the US are available on Hayu the same day as their original. broadcast.

The company said that the expansion to CEE will bring the number of territories for Hayu to over 40. Fans in CEE will be able to subscribe with a seven-day free trial when it launches.

Hendrik McDermott, MD, Direct-to-Consumer, Global, NBCUniversal, said: “As the destination for world-renowned reality content, this expansion to Central and Eastern Europe continues to deliver on our goal of super-serving the best reality TV to even more fans of the genre. We are thrilled to be launching our D2C subscription streaming service in the region, where we look forward to partnering with platforms and telcos to serve their young female audiences.”