Cignal TV taps Quickplay for OTT

Philippines premium content provider Cignal TV has tapped technology outfit Quickplay to develop the user experience of its Cignal Play streaming service, using Quickplay’s cloud-native OTT platform.

The Cignal Play app now includes a fresh user interface with easier sign-in processes as well as significant access and performance enhancements, including: better streaming experiences with lower buffering ratios; a dynamic storefront that simplifies updates by eliminating the need for code changes; and, the ability to quickly add content, promotion, and sponsorship opportunities that are targeted to subscribers’ interests, according to Cignal.

Cignal Play carries up to 80-plus channels in sports, news, lifestyle, and entertainment, along with more than 1,000 hours of movies and series.

Quickplay said that the migration and launch had taken fewer than three months, and that Cignal Play’s cloud-based app has generated immediate and positive consumer response. Within five days of launch, Cignal Play’s Google Play Store rating nearly doubled – to 4.3 stars from 2.3 – the company said.

“As we envisioned the next generation of Cignal Play, it was absolutely clear that a cloud-based platform would optimize our ability to meet and exceed the expectations of our subscribers. Quickplay’s technical leadership and expertise enabled us to quickly and cost-effectively bring to market a service that clearly has been a hit with viewers.” said Jane Basas, president and CEO of Mediaquest, which owns Cignal TV.

“A critical consideration when we shifted to the cloud was our ability to do so in a way that would positively impact existing subscribers. Quickplay helped us engineer seamless and meticulous user and content migration that ensured that there would be absolutely no service disruption,” said Vicky De Leon, chief information officer for Mediaquest.