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TVMonde taps AsiaSat 5 for expansion
French international programmer TV5Monde has chosen the AsiaSat 5 satellite to distribute its TV5MONDE Pacifique HD offering to audiences in regions of North East Asia and Oceania.
The contract is a further addition to TV5Monde’s TV bouquet on AsiaSat satellites that includes its general entertainment channel TV5MONDE Asie HD and lifestyle channel TV5MONDE Style HD on AsiaSat 5 as well as TV5MONDE Asie SD on AsiaSat 7.
TV5MONDE Pacifique HD is a general entertainment channel which broadcasts TV programmes including movies and TV series, documentaries, entertainment, sports, current affairs and cartoons. It is available in French language with subtitles in French, English, Japanese and Korean.
The partnership between AsiaSat and TV5Monde started in 1996 with the launch of the latter’s first digital channel for Asia TV5MONDE Asie, followed by TV5MONDE Asie HD in 2014 and TV5MONDE Style HD in 2015.
TV5Monde now has access to more than 142 million TV households via free-to-air TV networks and pay TV platforms and over 300,000 hotel rooms in 42 Asia-Pacific countries.
“Since our regional launch in 1996, AsiaSat has been a reliable and trustful partner. Over the years, we have built with AsiaSat a strong relationship that ultimately benefits the ones we are working for: our viewers. With its extensive satellite coverage and strong neighbourhood, AsiaSat has played a key role in TV5Monde’s growing success in the region,” said Alexandre Muller, managing director for Asia-Pacific at TV5Monde.
Ina Lui, SVP, commercial, business development and strategy of AsiaSat, said, “We have come a long way since we first brought French programming to Asia more than two decades ago. Over these years, our partnership has gone from strength to strength, and we are proud to become an essential part of TV5Monde’s delivery of four HD and SD channels in the Asia-Pacific. We look forward to continuing our journey and success together while exploring further collaboration opportunities to promote TV5Monde’s growing presence through presenting the richness and diversity of French culture to Asia-Pacific audience.”