MultiChoice becomes Sky Glass syndication partner

South African pay TV operator MultiChoice Group is to be Comcast-owned pay TV giant Sky’s second global syndication partner for its Sky Glass integrated TV offering.

Under the agreement, a range of 4K QLED TVs with integrated sound bar featuring Dolby Atmos will be available to MultiChoice customers.

The Sky Glass streaming aggregation product will include collation and search functionality across MultiChoice’s own content and third-party apps. This content experience will be available on Glass panels as well as a range of other MultiChoice devices.

This agreement follows the launch of Sky Glass in the UK in 2021, and in Ireland and Italy in 2022.

MultiChoice will be Sky’s second Glass syndication partner, following the partnership with Australian pay television company, Foxtel, announced last year.

Sky Glass is powered by Comcast’s global technology platform that also serves its North America partners Rogers, Cox, Shaw and Videotron.

Andrea Zappia, EVP & CEO New Markets and Businesses, Sky said: “Following a very successful launch in the UK, Ireland and Italy, we are thrilled that Glass will be coming to South Africa via Sky’s partnership with MultiChoice. This is the second international syndication agreement following Foxtel, and Sky’s strategy to grow our international footprint will continue to expand.

Glass is a world-class content and app aggregation platform that makes finding content easy, with voice search and intelligent recommendations.”

EVP & CEO New Markets and Businesses, Sky Calvo Mawela, CEO Multichoice Group, said: “We are truly excited about the partnership with Sky and Comcast, and what it means for our customers. We understand that providing world-leading content must come through an exceptional customer experience. This partnership highlights our drive to put the needs of customers at the core of what we do, through both the bolstering of the customers viewing experience as well as demand for streaming aggregation.”