Total Media hires head of broadcast

Behavioural planning agency Total Media has announced the appointment of Kieran Mills as its head of broadcast.

The exec joins with more than 20 years of experience in the media industry, and will be charged with “driving the agency’s broadcast output and helping clients navigate the transition from linear to a fully-digital marketplace.”

Mills joins from Mostly Media, where he served as group account director and chief strategist. He previously worked for companies including MEC, Carat and Bray Leino. 

Liz Duff, head of commercial and operations for Total Media, said: “We’re delighted to bring Kieren on board. His vast experience working with household brands, combined with his tried-and-tested strategic approach is a natural partnership with our behavioural planning focus. He brings a passion for the industry and a deep-lying understanding of the changing media environment to the team – we’re excited for the journey ahead.”

Kieren Mills, head of Broadcast for Total Media said: “I’m ecstatic about my new role and can’t wait to get started, working with an incredible team and exciting clients. The agency’s behavioural strategy approach is the way forward in terms of understanding the ever-changing media environment. Looking ahead, we’re keen to support the clients and offer insight-led guidance on how to navigate the long road to a fully-digital marketplace, but in the short term we’ll continue our focus on driving client objectives and delivering ads to their target audiences.”