Endemol France turns to Okast for Samsung TV Plus FAST launches

Endemol France has partnered with streaming solutions provider Okast to launch its first free ad-supported TV (FAST) channels on Samsung TV Plus.

Endemol France, producer of shows including Star Academy and Master Chef, will utilise the OKAST Channels solution. The platform offers a modular, cloud based playout, transcoding, and ad insertion solution which enabled Endemol France to easily create, launch, distribute and monetize these FAST channels in a few weeks.

The partnership is part of a broader strategy of the European consortium FAST4EU, created by Okast, to develop a European ecosystem to address the FAST market.

Jean-François Rubinstein, managing director of Endemol France, said: “Making the most of our catalogue, while bringing us closer to our audience, is a major challenge for us. We are convinced of the potential of FAST and connected TV and have therefore chosen Okast Channels, a French and European player, to accompany us in the deployment of our first channels. Thanks to their support and advice, we were able to launch in record time.” 

Cédric Monnier, CEO of Okast, said: “Thanks to the launch of these channels with Endemol France, we have reached a new milestone in our strategy of offering FAST channels powered by European media and content providers. We are delighted that our Okast Channels solution has won over Endemol France and that our support has enabled an implementation of transparent, fair, and flexible revenue streams.”