Sunrise Replay TV adds commercials

TV broadcasters and channels have reached an agreement enabling them to continue offering time-shifted television, or Replay TV in its current form in Switzerland in the future.

The agreement allows the channels to use new advertising formats to compensate for the revenue lost if commercials are skipped when viewing Replay TV.

Liberty Global-backed service provider Sunrise is implementing this agreement within its new offers from October 4, the company said.

When using Replay TV, Replay commercials will be shown in the following forms.

Start ads: a short ad of about 7–10 seconds can be shown at the start of the TV programme in Replay TV mode.

Fast-forward ads: ads of a maximum 3.5 minutes duration can be shown if the commercial break originally in the programme is fast-forwarded in Replay TV mode.

Pause ads or picture-in-picture ads can be shown if the pause button is pressed during live or Replay TV and that disappear when the programme is resumed .

Once Replay TV mode has been ended, the Replay advertising will also end.

Sunrise TV customers who do not want to watch Replay commercials on the participating channels can subscribe to the Skip Ads option for a price of CHF 7.90/month, cancelable on a monthly basis.

In this case, Replay commercials will not be shown and customers will be able to use an additional function to skip the original commercials with one click. yallo TV customers can also benefit from the same functionality by subscribing to the TV Comfort option for CHF 7.95/month.

The participating channels are 3+, 4+, 5+, 6+, 7+ Family, NICK Schweiz, kabel eins,  NITRO, ProSieben, roSieben MAXX, Puls 8, RTL, RTLZWEI, S1, SAT.1, SAT.1 GOLD, SIXX, TV24, TV25 and VOX.