Mediaset Italia picks Mediagenix for scheduling tech

Mediaset Italia has a partnership with Mediagenix for its scheduling solution.

The company will integrate the WHATS’ON Media Business Management Platform to manage the scheduling processes for all their linear channels and its Mediaset Infinity AVOD/SVOD streaming platform.

The cloud-based WHATS’ON will manage the three flagship channels – Canale 5, Rete 4 and Italia 1 – along with the 12 thematic channels. In a second phase, WHATS’ON will be integrated into the Mediaset Infinity VOD platform. 

Luca Poloni, chief technology officer at Mediaset Italia, said: “The partnership with Mediagenix is of fundamental importance to promote technological innovation and business transformation of the Mediaset Content Supply Chain. We believe that Mediagenix is the right partner to make this important roadmap project a success.”

Nick Couck, Mediagenix business development manager, said: “We are absolutely delighted that Mediaset Italia selected us as their preferred partner for this project. The business case naturally established the confidence that Mediagenix is the right partner to help Mediaset Italia transform their content supply chain and WHATS’ON is the right solution for all aspects of this challenging project. During the extensive selection process, we immediately enjoyed a strong connection with the experienced Mediaset team, which makes us all the more excited to work together as partners.”