Allen Media Group picks Quickplay for DTC expansion

Allen Media Group has announced an agreement with Quickplay – formerly Firstlight Media – to power its DTC strategy.

Allen Media Group owns 27 ABC-NBC-CBS-FOX network affiliate broadcast television stations in 21 US markets and twelve 24-hour HD television networks serving nearly 220 million subscribers. These include The Weather Channel, Pets.TV and Mydestination.TV, along with The Weather Channel Streaming App and Local Now.

Leading on the Google Cloud-powered Quickplay platform, the pair will look to create streaming opportunities around existing Allen Media Group properties for local and global expansion. 

Allen Media Group founder, chairman and CEO, Byron Allen, said: “Allen Media Group’s direct-to-consumer strategy is to create exceptional product experiences powered by world class content for users worldwide. Global audiences, along with our streaming platforms and partners, demand excellent product and content experiences. Partnering with Quickplay’s platform powered by Google Cloud will accelerate our mission of achieving the highest level of product excellence.”

Paul Pastor, chief business officer and co-founder of Quickplay, said: “Allen Media Group’s commitment to serving all audiences requires an OTT platform that enables rapid iteration of new opportunities and seamless management of content, user experiences, and advertising. Using the Quickplay platform, Allen Media Group can achieve rapid time to market for new services and can create new features almost instantaneously to optimize viewer satisfaction, retention, and monetisation.”