Equidia picks Globecast for cloud delivery

International horse racing channel Equidia has announced a partnership with media and content management solutions provider Globecast.

The channel will deploy Golbecast’s Managed Cloud Network (MCN) service to increase the choice and flexibility of what content can be aired by which affiliates. Equidia, through its B2B Equidia Pro service delivers 39 international channels to PMU affiliates.

Globecast MCN is tailored for sports broadcasters and rights holders and provides Equidia with cost-effective, secure, cloud-based distribution. 

The tech is also low latency, which is essential for sports betting.

Laurent Alvarez, director of the Technology, Operation and Innovation Department at PMU, said: “We’ve been exploring ways of increasing our international reach while also being able to be far more flexible in the feeds that we can provide. Doing this via fibre or satellite would have been prohibitively expensive and cumbersome, too. We needed low latency and an easy-to-use interface and that’s exactly what Globecast MCN provides. We’re very happy to once again extend our international relationship with them as they have been both a reliable and innovative partner for us.”

Gregoire Courtois, Sales Director Media solutions and Distribution at Globecast said: “This is precisely the type of application for which MCN was designed. Using the cloud provides a previously impossible level of flexibility and content distribution management, allowing PMU to operate in a far more precise way while driving further international growth.”