Bundesliga returns to MENA as beIN secures three-year deal

Following a two year blackout in the region, the German Bundesliga will return to the Middle East and North Africa. 

beIN Sports has agreed a three-year deal to carry the league in MENA across all 24 countries in the region. The broadcaster will carry 306 Bundesliga fixtures, as well as the end-of-season relegation play-offs, the German Supercup and Bundesliga 2.

In addition, the deal includes full clip and highlights rights across beIN Sports’ digital and social media channels and beinsports.com.

This latest deal sees beIN hold the rights to the Bundesliga in 28 global territories including France, Turkey, Australia, New Zealand along with the MENA region.

beIN previously held the MENA rights to the Bundesliga, but opted against renewing its deal in 2020 due to its ban from operating in Saudi Arabia and the country’s state-sponsored piracy campaign beoutQ.

Mohammad Al-Subaie, CEO of beIN MENA said: “We are delighted to welcome the Bundesliga back to beIN Sports in the MENA region. As one of the biggest and most significant leagues in world football, we’re proud to give German football fans the best viewing and engagement experiences, while helping German football flourish and grow. From the English Premier League, LaLiga, Ligue 1, UEFA competitions and an unparalleled multi-sports offering, Bundesliga sits alongside the best sports products in the world, as beIN SPORTS continues to be the ultimate destination for football and sports fans alike.

“We also look forward to the FIFA World Cup Qatar 2022, the biggest football showpiece in the world – and featuring a wealth of Bundesliga players – taking place right here in the Middle East, with every match exclusively live on beIN Sports. There’s never been a better time to be a beIN SPORTS subscriber.”

Robert Klein, CEO of Bundesliga International said: “With stars such as reigning African Player of the Year Sadio Mane lighting up the league each week, we look forward to working with beIN Sports to deliver world class localised content and showcase the best of the Bundesliga over the next three years to the millions of football fans throughout the region, who can now follow the league as well as their favourite teams and players again.”