Allente first to deploy 3SS’ latest generation Control Centre

Nordic pay TV provider Allente is to deploy technology provider 3SS’ new UX management and content curation hub the 3Ready Control Centre 3.0.

This deployment is a step in the roadmap of Allente’s super-aggregated TV services for Sweden, Norway, Denmark and Finland.

3SS says it created 3Ready Control Center 3.0 to enable operators to carry out real-time management over presentation of content, features and branding of all service apps from one unified location.

The deployment of 3Ready Control Center is Allente’s latest rollout of 3SS innovation across its TV business. The operator is implementing 3SS’ UX technology across all of its devices, and including on LG and Samsung smart TVs, Android TV, and iOS and Android mobile devices, as well as STBs.

“Providing customers with intuitive, unified, frictionless and highly personalized experiences on all the devices they use is the very essence of a superior UX, and this is what we strive to deliver, every day,” said Jon Espen Nergård, Allente CTO.

“Our partnership with 3SS has been a major factor in our success, and with our latest deployment of 3Ready Control Center 3.0, we can be confident that all our subscribers, whether on satellite, IPTV or OTT streaming, will be more engaged and find their favorite content faster on all their devices.”

3Ready Control Center 3.0 will be integrated with ContentWise’s UX engine to create a personalised adaptive UX that will be demonstrated at the forthcoming IBC.

“Time and time again, Allente has pushed the boundaries of both technical innovation and customer commitment, and we at 3SS could not be more proud of our long-term partnership,” said Kai-Christian Borchers, Managing Director of 3SS.

“By implementing 3Ready Control Center 3.0, Allente is taking yet another leap forward in its ability to provide subscribers with next-level cross-device video entertainment experiences.”