Samsung TV Plus gets new look, expanded content offering and renewed ‘commitment to future of FAST’

Samsung has announced a new brand identity for its TV Plus FAST platform. 

The service currently offers more than 1,600 channels globally across 24 countries and 465 million devices. The company said that users streamed TV Plus content for nearly 3 billion hours over the past 12 months. 

Samsung said that the new branding signifies its “commitment and investment in the future of FAST,” adding that the platform’s integration on select Family Hub refrigerators in the US and Korea indicates this. 

Coinciding with this rebrand are a number of renewed high-profile content partnerships with A+E Networks, The E.W. Scripps Company and BBC Studios. The latter will launch a new channel dedicated to Top Gear, marking BBCS’s fifth channel on the platform. 

The rebrand will also bring a refreshed news offering from ABC News Live, CBS News, LiveNOW from FOX, and NBC News NOW, while the company also said that it plans to double its overall VOD library in 2023 via new and expanded partnerships with Lionsgate, Vice Media, and others.

Won-Jin Lee, president and head of the service business team at Samsung Electronics, said: “As an early player in the free ad-supported streaming TV space with unrivalled expertise across hardware, software and services at a truly global scale, Samsung TV Plus has become a top viewing destination for consumers around the globe. We are thrilled to recognise the massive growth we’ve achieved so far across 24 countries and over 1,600 channels globally. Samsung TV Plus’ new brand signifies our continued investment into the future of FAST.”

Sang Kim, SVP of product and marketing, Samsung Electronics, said: “Our new look, programming and partnerships come at a time when many consumers are overwhelmed by a myriad of monthly bills and subscriptions. We are proud not only to manufacture quality devices, but ones that provide additional value through instant and free access to entertainment spanning movies, music, news, art, gaming, health and more.”