Norigin Media integrates Mux Data for QoE monitoring

TV Apps solution provider Norigin Media has integrated video infrastructure platform Mux’s Mux Data into its TV App framework. 

Mux Data has been integrated via Norigin Media´s Tracking Manager and React-based TV App framework to help organise analytics for collection by broadcaster streaming TV services, giving them reliable Quality of Experience measurements across devices, according to the pair.

Norwegian National Broadcaster´s streaming TV flagship TV2 Play is among those who use this integration between Norigin Media and Mux.

Mux Data is a real-time analytics platform used by video providers including TF1, ATP, RTBF and Swisscom, and more. The integration means that it is now available as a plug-in through Norigin TV App Framework’s SDK for all devices including mobiles or smart TVs.

Ajey Anand

Norwegian digital terrestrial television network distributor TV2 is the first major broadcaster in Scandinavia to leverage Mux Data through Norigin Media’s TV App Framework, measuring connected performance that reaches more than 90% of all households in Norway.

“Our TV App framework for Connected TVs can now leverage powerful analytics about performance by adding Mux Data. This visibility makes it much easier for broadcasters to verify that their TV app users are having great experiences, while more easily pinpointing and correcting any QoE issues before users experience them,” said Ajey Anand, CEO of Norigin Media. 

“Mux Data was designed by the world’s leading experts in video infrastructure, video players, and video QoE. The Mux Data SDK exposes unified and easily actionable QoE metrics that give TV app builders the data they need to quickly make sense of the viewer experience across complex video landscapes, and we are excited that the solution has been deployed with key customers in Scandinavia,” said Cyril Duprat, EMEA revenue manager, Mux.