Management changes for Vodafone Deutschland and VodafoneZiggo

Vodafone Deutschland has named Marcel de Groot, chief commercial officer of Vodafone’s Dutch JV with Liberty Global, VodafoneZiggo, as its new managing director for consumer business.

Marcel de Groot

De Groot, a Vodafone veteran, has served as head of the consumer business at Vodafone since the company was created in 2017. Previously he served as director of the consumer business unit at Vodafone Netherlands, where he was responsible for all sales and marketing activities.

He has also previously served as director of consumer business for Vodafone Ireland.

“With Marcel de Groot, we are gaining an experienced marketing and sales expert for Vodafone Germany, who also has in-depth experience in the convergent telecommunications business. I look forward to working with him and wish him every success in his new role,” said Vodafone Deutschland CEO Philippe Rogge.

Robin Kroes

De Groot is replaced as VodafoneZiggo’s consumer chief by Robin Kroes, previously executive director, strategy, insights and integration and a member of the VodafoneZiggo board since 2017. He played a significant role in overseeing the integration of Vodafone Netherlands and Liberty Global’s UPC Netherlands. Kroes will take up his new post as of September 1.

Kroes himself will be replaced by Fleur van Beem, who becomes executive director, strategy, insights and digital transformation.

Van Been joined the management of VodafoneZiggo in October last year and has been responsible for digital transformation since then. Her department will be merged with the one formerly headed by Kroes.

Fleur van Beem

“After the successful integration of Vodafone and Ziggo, I want to take on the next challenge with the company. The telecom industry is very dynamic. We are in a strong position with our extensive entertainment offering and excellent networks. I look forward to continuing to build on this with the team in a commercial role,” said Kroes.

“It is a special challenge to be responsible for digitization within a technology company. With our decision to bring together data and digitization teams, I am convinced that we can make the necessary steps in the coming years,” said Van Beem.

Jeroen Hoencamp, CEO VodafoneZiggo, said: “Robin knows the telecom market like no other. With his in-depth knowledge of the content landscape and other developments in the market, I have great confidence that he can take the consumer market further. Since her appointment, Fleur has been a great asset to the further digitization of VodafoneZiggo. I wish both of them every success in their new roles.”