Veteran exec Lynette Kaylor to lead ad sales at FuboTV

Sports-oriented vMVPD service FuboTV has announced the appointment of Lynette Kaylor as its senior vice president, advertising sales.

Kaylor has more than 15 years of experience in sales and business development, most recently serving as senior vice president, media and publisher solutions for Merkury, Merkle’s Enterprise Identity Solution where she led M1 partnerships and integrations.

At Fubo, she will be charged with leading the company’s North American sales strategy and ad operations while managing its growing sales team. 

She will report to David Gandler, co-founder and CEO of FuboTV, who said: From our early conversations, Lynette was the clear choice to lead FuboTV’s ad sales, a critical revenue stream for the company. Lynette’s agency background is the perfect fit with Fubo’s entrepreneurial culture while her programmatic experience will help grow our addressable advertising strategy. I am looking forward to Lynette helping Fubo build a world-class ad sales business that delivers data-driven precision targeting to brands across our robust streaming platform.”

Kaylor added: “FuboTV’s extensive lineup of sports, news and entertainment content presents a wealth of opportunity for brands to reach audiences in a live CTV environment where viewers are highly engaged. I believe in Fubo’s mission to create an interactive entertainment experience that positions the company to appeal to sports fans and advertisers alike. As an avid sports fan myself, I’m beaming at the opportunity to join the leading sports streamer during a time of pivotal growth and take FuboTV’s advertising sales to the next level.”