TikTok partners with Ticketmaster

TikTok has agreed a deal with Ticketmaster that will enable users to buy event tickets through the social video app.

Starting with a handful of accounts including Demi Lovato, OneRepublic, Usher, Backstreet Boys and WWE, organisers and creators will be able to use the ticketing mini app to get people along to their events. 

These select creators will be able to add links to their events to their TikTok videos, with the link opening an in-app browser where users can purchase tickets. 

The Ticketmaster/TikTok tie-up comes after Ticketmaster agreed a similar partnership with Snapchat earlier this year to match users with events in their area. Other music related apps such as YouTube, Spotify and Pandora also have similar partnerships with Ticketmaster.

This is not TikTok’s only recent foray into the music industry. A recent Insider report revealed that parent company ByteDance has filed a trademark application with the US Patent and Trademark Office in May for ‘TikTok Music’, following a similar application in Australia last year. This fueled speculation that TikTok is gearing up to launch its own music streaming platform to rival the likes of Spotify and Apple Music.