Spain’s second-tier league to launch standalone channel with distribution across 10 platforms

LaLiga Segunda, the second tier of Spanish domestic football, has agreed non-exclusive broadcast deals with ten different platforms.

Telefonica’s Movistar, the incumbent rights holder which previously paid around US$40 million per season for the rights, will carry the league’s new dedicated channel. LaLiga SmartBank TV will also be carried by Orange, Amazon Prime Video, Euskaltel, R, Virgin Telco, MásMóvil, Yoigo and Guuk.

The new channel will broadcast all eleven fixtures from each round of matches, along with all six promotion playoffs. Non-subscribers will be able to access two featured matches per week via pay-per-view. In addition, LaLiga SmartBank TV will broadcast a weekly highlights programme along with other related content.

The top-flight LaLiga will be broadcast in Spain by Movistar and DAZN, which share the domestic rights to the league through to 2026/27 in a deal worth an estimated US$5.58 billion.

Elsewhere, LaLiga has today announced the launch of a streaming service in China called LaLiga Plus. It will offer matches on a freemium basis via a combination of free-to-view and paid matches, while also covering LaLiga SmartBank.