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IBC 2022: Omdia appointed exclusive research partner
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Digital TV Europe’s research partner Omdia has been revealed as the official research partner for IBC 2022.
The Amsterdam event will be the first in-person staging of IBC following two years of virtual formats, with over 850 exhibitors booked for this year’s show including the likes of AWS, Hewlett Packard, Nagra, Sony, Synamedia and Canon.
IBC conference delegates will have access to Omdia’s exclusive report The Advertising Revolution: How CTV, FAST, and AVOD Are Reshaping the TV and Video Landscape. Findings from the report will be presented during the conference programme by a team of Omdia analysts led by Rob Gallagher, VP of Omdia’s Media and Entertainment practice that includes Maria Rua Aguete, Senior Research Director, Visual Entertainment, Dan Simmons, Research Director, Media Delivery and Matthew Bailey, Principal Analyst, Advertising.
Gallageher said: “Innovations in ad-supported video on demand (AVOD), free ad-supported streaming TV (FAST), connected TV (CTV) advertising, and hybrid subscription models will make advertising the fastest-growing premium TV and video segment over the next five years, with revenues increasing by over 20% to exceed US$320 billion in 2027 . We’re looking forward to delivering insights and advice about the trends, strategies and technologies that will shape the market to ensure IBC’s community of service providers, content owners and technology vendors remain on the competitive frontline.”
Michael Crimp, IBC’s Chief Executive Officer added: “We are excited to welcome Omdia as the official research partner for IBC2022. The show, run by the industry, for the industry, empowers the IBC community to learn, network and collaborate, fuelling innovation and business development. Partnering with Omdia’s distinguished media and entertainment practice deepens our delegates’ access to acute insights on transformative strategies and helps place them on the best path for success in the new digital business landscape.”
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