SFR strikes Le Pass Ligue 1 deal with Amazon

Altice France-owned service provider SFR has struck a deal with Amazon that will see it distribute the latter’s Le pass Ligue 1 offering in France in combination with Amazon Prime and its own RMC Sport service.

The deal for Le Pass Ligue 1 will enable SFR to offer the UEFA Champions League football tournament in it entirety, the 2022 World Cup, the best of France’s Ligue 1 and the majority of Ligue 2 to its set-top box and mobile customers.

The operator will offer Le Pass Ligue 1, RMC Sport and Amazon Prime for €20 a month to subscribers who sign up for one year.

For the 2022-23 season, Prime Video will distribute Le Pass Ligue 1 exclusively, offering more than 302 Ligue 1 matches or eight to 10 matches per match day, including the top 10 fixtures.

The line-up will generally include Friday evening matches at 21:00, Saturday’s 17:00 kick off match and Sunday’s 13:00 match, matches starting at 15:00 and the Sunday evening 20:45 fixture.

“SFR is showing once again its ability to offer the most attractive content to its subscribers. With the distribution of Amazon Prime and the Ligue 1 Pass on Prime Video, RMC Sport, and beIN Sport, SFR confirms its commitment to sport and responds to the wishes of its customers, who want to be able to to chose the offers most adapted to their needs,” said Grégory Rabuel, president and CEO of Atice France.