Chefclub launches dedicated FAST channel on Pluto TV France

Food-themed content provider Chefclub has teamed up with Paramount-owned Pluto TV to launch a dedicated FAST channel in France.

Chefclub offers a range of food-themed shows including It’s Burger O’Clock, Show Chocolate and Pasta la Vista Baby.

The agreement with Pluto TV France follows a number of strategic initaitives by Chefclub in the streaming domain. The channel teamed up with Pluto TV in April to launch 100 hours of content in English and Spanish on the platform in the US, Latin America, Spain and the UK.

The content provider claims 100 million followers and 2.5 billion monthly views on social media, about half of which are in the US.

“Philippe Larribau-Lavigne, Paramount’s country manager for France said  :“We are very happy to launch Chefclub on Pluto TV. Cooking and lifestyle are popular genres among our audience and Chefclub’s world-renowned brand and content will be a great addition to our service. This exciting partnership with Chefclub arrives with Pluto TV reaching 100 channels in France, which shows the ever-growing interest of audiences for quality entertainment, all for free.”

Marie-Laure Marchand, SVP global consumer products and business development, Chefclub, said, “We are very proud to be a part of Pluto TV’s growth in Europe, starting here in our home territory of France. This collaboration is a key step in our strategy to build FAST partnerships around the world, and eventually establish our own channels in major territories like the US, where we have a huge following and viewership.”