Parrot Analytics: US streamer originals still most in-demand in Russia

Stranger Things 4

Original drama series from Netflix and other global streamers continue to be in demand in Russia despite not being available legally in the country, according to data from Parrot Analytics.

Global hit Stranger Things topped the list of most ‘in demand’ shows for the week commencing July 3. The show was over 66 times more in demand than the average title on Parrot’s scale – this despite Netflix suspending its service in the country in March following Russia’s invasion of Ukraine.

Parrot Analytics analyses the demand for recent popular digital titles across international markets, based on the application of artificial intelligence to expressions of demand across social media, fan sites, peer-to-peer protocols and file-sharing platforms.

Parrot’s dataset compares the demand that exists for each series in this market, against the average TV show. A difference of 1x represents the market average and 10x means a series is 10 times more in demand than the average TV show in this market.

Even before it pulled out of Russia, Netflix only had around a million subscribers in the Russian market. However, its content dominates Parrot’s top 10 for the week commencing July 3.

In addition to Stranger Things, The Witcher, La Casa de Papel and The Umbrella Academy make the list, coming in at number four, five and six respectively.

Amazon Prime Video’s The Boys came second in Parrot’s list, despite Amazon also suspending access to Prime Video in March as well as halting retail shipments.

Disney+, which has never been available in Russia, has two entries in the top 10 – Obi Wan Kenobi and To the Lake.

Two Russian streamers made the list. Trudnye Podrostki from More.tv, which launched its first originals last year, came in at number seven, while Middle Lane Vampire from Start made number nine.