DAZN in talks to acquire Eleven claims report

Sports streamer DAZN is reportedly in talks to acquire rival broadcaster Eleven.

According to a report from the FT, DAZN is looking to Eleven as a source of content rights and as a way of entering into new markets. 

Belgium and Portgual are two of Eleven’s most prominent markets where it holds rights to the likes of the Bundesliga, LaLiga and UEFA Champions League, but it also holds an eclectic assortment of global rights including Mexico’s Liga MX and USL W League.

DAZN is also said to be interested in Eleven for other aspects of its business, such as content house Neo Studios, digital marketing firm Team Whistle and streaming technology provider MyCujoo. Earlier this year, Eleven was revealed as a core partner for FIFA’s streaming service FIFA+.

The report notes that talks are advanced, though no fee has been set nor is there any guarantee a deal would happen.

For DAZN, a deal for Eleven would make up for missing out on BT Sport – a move which was confirmed by Pete Parmenter, SVP business development at DAZN, in May – and allow it to remain at the forefront of sports streaming at a time when the likes of Apple and Amazon are making significant moves in the space.

DAZN is also looking to expand in sports gambling. Leaning on the experience of its CEO Shay Segev (formerly of Coral and Ladbrokes owner Entain), the company earlier this year launched DAZN BET in partnership with gambling tech provider Pragmatic Group.