Warner Bros. Discovery to broadcast PTO Tour live in 50+ territories across Europe

Warner Bros. Discovery has announced an exclusive rights deal with the Professional Triathletes Organisation to broadcast the new PTO Tour live and on-demand.

The agreement covers 50 territories across Europe, with the media company set to broadcast events across its linear channels and stream them live via discovery+, the Eurosport App and GCN+.

Tim Godfrey, Chief Marketing Officer at the PTO, a new body, co-owned by the professional athletes, seeking to grow the sport, said: “The global broadcast viewing figures for the Collins Cup in 2021 surpassed all expectations and demonstrated that there is an appetite for compelling live broadcasts of Triathlon events that appeal not only to the fans of endurance sports, but also to the general sports enthusiast.”

Trojan Paillot, VP Sports Rights Acquisitions and Syndication, Warner Bros. Discovery Sports Europe, said: “The new PTO Tour is a fantastic proposition, as we saw first-hand from the Collins Cup last year. We are hugely excited to provide the scale and expertise of Warner Bros. Discovery Sports, using the reach of our broadcast network and engagement at scale of our digital platforms to support the growth of the PTO Tour.

“We have a unique ability to reach audiences wherever they are choosing to consume support – whether on TV, streaming or online. Alongside the breadth of coverage, content and programming we will present, this ensures we will engage existing and new fans of triathlon across Europe and beyond.”