Virgin Media ties up six year deal with STV

Virgin Media has announced a six-year extension to its partnership with STV.

The deal will see Scottish Virgin Media subscribers continue to have access to fully regionalised HD version of the STV broadcast channel, while customers in the rest of the UK including the new Stream device, will retain access to BVOD service STV Player. 

The partnership will also include the full integration of STV Player on Virgin Media’s STBs, with content from the streamer appearing on the Home of Virgin TV services for the first time.  

Richard Williams, Managing Director, Digital at STV, said: “Our strategic partnership with Virgin Media has been integral to STV Player’s continuing growth story. Since signing our long-term agreement with Virgin Media in 2018, then significantly enhancing it two years later, our service has reached millions more households up and down the country.

“We’re delighted to be nurturing this partnership even further and look forward to more success with Virgin Media in the next half-decade.”

David Bouchier, chief TV and entertainment officer, at Virgin Media O2 said: “Virgin Media brilliantly brings together the best of live TV, on-demand programming and streaming services from all parts of the UK and beyond – together in one place. Through our strengthened partnership with STV, we’re not only continuing to deliver STV in HD across all our regions in Scotland, but also fully integrating STV Player into our set top boxes nationally. 

“STV Player’s extensive box set offering is now fully integrated into our latest entertainment service, Stream, giving our customers an unrivalled breadth of subscription-free content as well as fully regionalised news and sport.”