FreeCast unveils work on app-free aggregation platform

Orlando-based FreeCast has revealed ongoing works on a content provider side app-free streaming platform, set to launch in winter 2022.

The content discovery and management engine company said that it aims to create an aggregation point for content from multiple providers, in a manner similar to Roku or Apple TV, but without the need for new hardware. This, it said, will be able to accommodate free, subscription and PPV content in both linear and on-demand formats. 

The company noted that its development has been informed by “studying the desires of streaming media consumers, as well as the headwinds facing incumbent and newly-launched streaming services.”

FreeCast CEO William Mobley said: “The same problems that keep consumers from embracing streaming are what keep streaming providers from making money: it’s just too complicated and cumbersome. What we’re building is a platform that addresses that head-on, for both viewers and content providers alike. Our goal is to eliminate all the friction that comes from juggling various apps, accounts, subscriptions, and devices. 

“We’re going to bring that all into a single user-side app, and we’re doing it in a way that enhances rather than cannibalises the revenue going to the providers. It has tested very well with a few popular integrated content providers in our platform currently and we have since begun OS discussions with SmartTV manufacturers.”