Boxxer secures MENA deal with MBC Group

UK boxing promotion Boxxer has agreed a broadcast deal for 25 territories across the Middle East and North Africa with MBC Group.

MBC will broadcast Boxxer events exclusively in the region to its linear subscribers and via leading streaming service Shahid VIP. The deal will include live event broadcasts, including pre- and post-event coverage, and a range of complementary programming. 

The promotion presents ‘top-tier international boxing’ while also providing a global platform for the next generation of elite British boxers. 

Boxxer founder and CEO Ben Shalom said: “We’re delighted to announce this partnership with MBC Group and bring our events and fighters to viewers throughout the Middle East and North Africa. Our international growth is very exciting and the innovative Shahid VIP platform is the perfect home for Boxxer in the region.”  

Tareq Al Ibrahim, director of content, Shahid VIP: “We’re thrilled to become the home for Boxxer in the MENA region. This partnership is the latest as part of our mission to bring more premium and exclusive sports content and offerings to Shahid VIP’s ever-growing catalogue. Boxxer is a recognisable brand that offers top-tier boxing that we look forward to showcasing to our audiences, plus introducing the sport to future generations as well.”