Crackle Plus renews iSpot.tv partnership

Chicken Soup for the Soul Entertainment-owned AVOD service Crackle Plus has renewed its partnership with iSpot.tv through 2023.

The AVOD will continue to utilise iSpot.tv’s Unified Measurement solution which provides brands working with Crackle Plus the ability to quantify the incremental reach delivered over linear investments.

In particular, the streamer will use iSpot’s ability to measure segments to quantify the targeted reach and frequency for Crackle Plus campaigns while the measurement company will also provide support for select programmatic direct campaigns.

Darren Olive, executive vice president national advertising sales and strategy for Crackle Plus, said: “Crackle Plus is thrilled to extend its relationship with iSpot.tv, by offering our growing roster of brand marketers direct viewership data to reinforce the value of premium content. In-market campaigns resulted in driving not only incremental but efficient reach across the increasingly fragmented video landscape. We look forward to our continued collaboration with iSpot.tv to identify new strategies for optimising campaigns targeted towards specific audiences.”

Stu Schwartzapfel, senior vice president of Media Partnerships at iSpot, said: “Crackle was among the first streaming publishers in the market to integrate cross-platform ad verification as a tool for demonstrating the unique value and audience it can deliver, something that also helps brands feel confident in their investments.”