Mediagenix acquires BeBanjo

Media business management platform provider Mediagenix has acquird video distribution technology outfit BeBanjo.

Mediagenix, whose flagship product is the Whats’On media business management platform, has acquired BeBanjo, a technology company that focuses on the editorial and operational aspects of video distribution services with its Movida product suite.

The pair said that the acquisition brought together scheduling and programming software with a cloud native VOD scheduling and planning solution in one portfolio.

The combined companies and solutions will target media operators, ranging from broadcasters who are monetizing their content through a variety of new distribution models, up to the streaming-centric market segments where VOD-first solutions are critical for success.

François Chabat, CEO of BeBanjo, said: “I am excited that BeBanjo is joining the Mediagenix organization. Mediagenix will provide BeBanjo with the required expertise and resources – particularly in terms of global reach and commercial capabilities – to accelerate our future growth. Mediagenix also brings its outstanding experience and deep integration in complex media workflows. And we are proud to bring our strategic and product development expertise, as well as an additional set of cloud native solutions, to the Mediagenix organization. The joined-up product offering will open new possibilities and return increased value to our customers. And I am delighted by the cultural fit, shared values and shared outlook of BeBanjo and Mediagenix. BeBanjo’s clients and employees will benefit from us joining a major player.”

said Fabrice Maquignon, CEO of Mediagenix, said: “I am very enthusiastic to welcome the BeBanjo team in these exciting times where the media business is in the middle of a revolution. I strongly believe having BeBanjo’s professionals on board will be of great added value to us leading the technology transformation of media operations worldwide. We have the same customer and product focus, working in an environment of open communication and shared values. BeBanjo’s renowned technological know-how and unique expertise have allowed them to develop innovative and competitive cloud native solutions for their clients. Together we will bring even more value to our clients by optimizing their content supply chain orchestration, improving their return on investment, and contributing to their profitability and success.”